HOW Festival: Despite research, we still don’t understand the way Generation Z makes decisions

first_imgDisposable packaging of hotel cosmetics is replaced by dispensers With the introductory sentence “Which is a vacation without pictures you can share”Lopatny presented the first Croatian Instagram hotel campaign where guests are rewarded for posting their pictures at seven selected hotel locations. Some of them were influencers in whom Lopatny sees added value for the recognition of the hotel brand, while Šumiga pointed out that influencers should be selected from targeted target groups, giving the example of wrong selection of influencers with poor followers to promote luxury resorts. micro influencer. That “personalized cosmetics will be a trend in the future” was concluded at the panel on trends in hotel cosmetics in 2020, where they discussed Ivona Begušić from The Pucić Palace Hotel in Dubrovnik and Nina Brouwers from Rituals Cosmetics in Amsterdam. More than 70 percent of those present in the audience supported dispensers as a better solution for packaging hotel cosmetics than small disposable packages in the survey. Smart hotel without reception and personal concierge access At the panel, Šumiga reminded the audience that likes on social networks for sale no longer mean anything and that one should be consistent in messages to guests, and every marketing activity should be measured, otherwise we are just a “person with opinions”. In the end, he highlighted a sore point of many destinations he had experienced himself; the slowness of wi-fi which deters guests from posting on social media; “If we increase the speed of wi-fi, we will get brand ambassadors among the guests without much effort”, He said. We will find brand ambassadors among the guests if we increase the speed of wifi On the final panel she moderated Marina Franolić from Beach Events, two different forms of hotel communication with the guest are opposed.   “The biggest danger on social networks are the new generations. They create their own content and their own closed digital ecosystems. Despite research, we still don’t understand how they make decisions. “, He said Dalibor Šumiga from PromoSapiens on the final day of the third edition of HOW. He cited the example of memes in the closed WhatsApp group as the main source of information for Generation Z, ie all those born after 1995, and a great challenge for marketing agencies in the future. Hotel Operations Weekend ended in Poreč yesterday – the first festival in Europe on the topic of hotel operations. This year, the festival gathered over 50 speakers in 20 panel discussions and presentations at which the participants were introduced to the latest world trends in hotel operations.  Novicov also mentioned moving away from Google ads towards more effective marketing methods. When asked by Prevolšek, he gave an example of a bad campaign where the author speaks about himself and does not offer a call to action, while a great campaign has a purpose, great content and supporting context behind it. “It’s never about the product or the hotel, but about the goal of coming to the hotel, why we’re doing something. We need to build an emotional connection with the guests and share our passion”, He said. RELATED NEWS: Begušić concluded that there must be other solutions for small hotels because cosmetic gifts create memories for guests. Brouwers pointed out that trends indicate the importance of organic and ecological solutions, the use of gray, white and beige tones and increased attention to the general well-being of the guest in the form of personalized cosmetics, in-room yoga mats, yoga videos and the like. Given that 73% of tourists watch accommodation social networks before booking, the first panel is “Sales and marketing: Engage your guests – let them be your ambassadors / Social networks: do we value them enough?” aroused great interest and filled the hotel hall. The panel was moderated Denis Prevolšek, regional director of Valamar Riviera, and together with Šumiga they participated Alexander Novicov from the IQD agency in London and Maja Lena Lopatny from HTP Korcula.  The last panel ended another edition of the famous Festival of Hotel Operations in Poreč, which gathered over 570 participants and thus once again confirmed the status of the leading regional conference of hoteliers.  Peter Palitz, CEO of QuiHotel in Budapest, presented the first “smart” hotel in Europe, which with the help of one application and nine employees runs a hotel with 40 rooms. “We communicate with guests before, during and after their stay. We have a virtual receptionist for every channel, Viber, WhatssApp, Messenger”Said Palitz, who noted that the younger generations prefer writing to face-to-face communication even though they are then more courageous in asking tricky questions. “The best proof that you are doing a good job is when a guest leaves a comment on social media with your name or when they contact you before their next stay. Personalization is the key to everything from interaction through communication channels”, she pointed out Sandra Grčić, head of the Valamar Experience Concierge program whose Concierge employees are available to guests at the info desk, but also in the breakfast room. “We have digital pilot projects that will help us respond more quickly to the needs of the guest, but it will all go through a personalized approach. ”, she concluded. The focus of the second day’s program was topics such as social networks, the quality of wi-fi in hotels, new trends in hotel households, and communication and emotional connection with guests and creative concepts in the food and beverage departments. HOW FESTIVAL: BY REDUCING PRICES AND DISCOUNTS, THE VALUE OF ITS PRODUCTS DECREASESlast_img read more

Dodgers’ bullpen seems settled, but it doesn’t mean team isn’t still looking

first_imgLOS ANGELES >> The heavy lifting was done in December when the Dodgers were able to re-sign in-house free agents Kenley Jansen, Justin Turner and Rich Hill. Just this past week, the Dodgers’ front office concluded their winter-long search for a second baseman when they traded for Logan Forsythe.That just leaves one thing to worry about — and it’s the same thing Dodgers president of baseball operations Andrew Friedman says always worries him.“I don’t think you ever get to a place with the bullpen where you feel like you’re done,” Friedman said Saturday at Dodger Stadium. “It’s something that every year, heading into the season, it scares me. … It’s obviously a very tricky part of roster construction.”Friedman joked that the seasons when he was most worried about the bullpen usually turned out to be the years when his bullpen performed best — and vice versa. Even if an ‘under construction’ sign remains permanently fixed to any bullpen in Friedman’s mind, the Dodgers’ current relief corps looks to be largely settled with spring training just over two weeks away.General manager Farhan Zaidi offered that there are “some interesting guys still out there” on the free agent market. But the relievers in that group — veterans like Joe Smith, Fernando Salas and Sergio Romo — appear to hold little interest for the Dodgers. Veteran Joe Blanton (who surprisingly emerged as the Dodgers’ most reliable setup man last season) remains unsigned as well and “it’s not lost on us what a significant part of our bullpen he was last season,” Friedman said.But that successful 2016 (a 2.48 ERA and 1.01 WHIP in a team-high 75 appearances) might have pushed the 36-year-old Blanton’s market beyond what the Dodgers are willing to pay after extending themselves farther than expected (a combined $192 million) to re-sign Jansen, Turner and Hill. The same financial restraint has probably kept the Dodgers from bidding aggressively for other bullpen options.“Obviously we committed significant resources (to re-signing their in-house free agents),” Friedman said. “I think it impacts everywhere, just how you allocate. It obviously has trickle-down effects.”Zaidi pointed out that the Dodgers’ bullpen performed “at the top of baseball” last year and can look forward to full seasons from players like Josh Fields and Grant Dayton who emerged as key pieces late in the year. The only additions to last year’s group figure to be of the type already signed — former Tampa Bay Ray Steve Geltz and former San Diego Padre Brandon Morrow both of whom signed minor-league contracts with non-roster invitations to spring training. Newsroom GuidelinesNews TipsContact UsReport an Errorcenter_img “I think the arms are there,” said Dodgers manager Dave Roberts who made a major-league record 606 pitching changes in 2016. “It’s more of a situation where somebody’s gotta emerge, sort of what Joe Blanton did for us last year.“We’ve got a lot of options. It’s more about who’s going to step up and pitch those innings.”Weighty mattersOutfielder Yasiel Puig lifted his shirt onstage to show the crowd at Dodger Stadium for Saturday’s FanFest how well he is doing in satisfying the Dodgers’ request for him to get leaner in 2017. Puig has hired a nutritionist and a chef, Roberts said – though they didn’t appear to be part of the entourage throwing ‘YP’ logo hats to the crowd as Puig made his FanFest appearance.Catcher Yasmani Grandal, meanwhile, has cut meat from his diet this winter and expects to report to spring training 10 pounds below his usual playing weight and 20 pounds lower than he normally starts spring training. Grandal said he is “a little worried” about being too light and will probably add meat back into his diet this spring.Fitness and diet aren’t the only issues for Puig this season as he tries to bounce back from a disappointing 2016 that included a month-long demotion to Triple-A and serial attempts by the Dodgers to trade him.“It was not a good experience going to Triple-A,” Puig said, conducting his interview in English. “But that was my fault – coming in late, not going to meetings on time with my teammates and coaches. That was the reason.”Roberts said he has spoken with Puig multiple times during the winter and “he’s in a great state of mind right now.”NotesUtilityman Kiké Hernandez plans to play for Puerto Rico in the World Baseball Classic. Outfielder Joc Pederson, however, said he turned down an invitation to play for Team Israel. As a minor leaguer four years ago, Pederson was the youngest player on Team Israel during the qualifying rounds for the WBC. … Roberts said 20-year-old left-hander Julio Urias will definitely have an innings limit in 2017 — “he is still a young man.” Roberts has mentioned the possibility that Urias will stay behind in Arizona for extended spring training after the Dodgers break camp as a way to save those innings for later in the year. “It’s a team decision,” Urias said through an interpreter. “I’m just going to get ready and wait for their decision. I’ll respect it whatever it is.” … Friedman said he is “cautiously optimistic” about reports that Hyun-Jin Ryu has already been throwing off a mound. If Ryu can make a comeback from shoulder and elbow surgeries that limited him to one start in the past two years “it would be a real boon to us,” Friedman said.last_img read more