HOW Festival: Despite research, we still don’t understand the way Generation Z makes decisions

first_imgDisposable packaging of hotel cosmetics is replaced by dispensers With the introductory sentence “Which is a vacation without pictures you can share”Lopatny presented the first Croatian Instagram hotel campaign where guests are rewarded for posting their pictures at seven selected hotel locations. Some of them were influencers in whom Lopatny sees added value for the recognition of the hotel brand, while Šumiga pointed out that influencers should be selected from targeted target groups, giving the example of wrong selection of influencers with poor followers to promote luxury resorts. micro influencer. That “personalized cosmetics will be a trend in the future” was concluded at the panel on trends in hotel cosmetics in 2020, where they discussed Ivona Begušić from The Pucić Palace Hotel in Dubrovnik and Nina Brouwers from Rituals Cosmetics in Amsterdam. More than 70 percent of those present in the audience supported dispensers as a better solution for packaging hotel cosmetics than small disposable packages in the survey. Smart hotel without reception and personal concierge access At the panel, Šumiga reminded the audience that likes on social networks for sale no longer mean anything and that one should be consistent in messages to guests, and every marketing activity should be measured, otherwise we are just a “person with opinions”. In the end, he highlighted a sore point of many destinations he had experienced himself; the slowness of wi-fi which deters guests from posting on social media; “If we increase the speed of wi-fi, we will get brand ambassadors among the guests without much effort”, He said. We will find brand ambassadors among the guests if we increase the speed of wifi On the final panel she moderated Marina Franolić from Beach Events, two different forms of hotel communication with the guest are opposed.   “The biggest danger on social networks are the new generations. They create their own content and their own closed digital ecosystems. Despite research, we still don’t understand how they make decisions. “, He said Dalibor Šumiga from PromoSapiens on the final day of the third edition of HOW. He cited the example of memes in the closed WhatsApp group as the main source of information for Generation Z, ie all those born after 1995, and a great challenge for marketing agencies in the future. Hotel Operations Weekend ended in Poreč yesterday – the first festival in Europe on the topic of hotel operations. This year, the festival gathered over 50 speakers in 20 panel discussions and presentations at which the participants were introduced to the latest world trends in hotel operations.  Novicov also mentioned moving away from Google ads towards more effective marketing methods. When asked by Prevolšek, he gave an example of a bad campaign where the author speaks about himself and does not offer a call to action, while a great campaign has a purpose, great content and supporting context behind it. “It’s never about the product or the hotel, but about the goal of coming to the hotel, why we’re doing something. We need to build an emotional connection with the guests and share our passion”, He said. RELATED NEWS: Begušić concluded that there must be other solutions for small hotels because cosmetic gifts create memories for guests. Brouwers pointed out that trends indicate the importance of organic and ecological solutions, the use of gray, white and beige tones and increased attention to the general well-being of the guest in the form of personalized cosmetics, in-room yoga mats, yoga videos and the like. Given that 73% of tourists watch accommodation social networks before booking, the first panel is “Sales and marketing: Engage your guests – let them be your ambassadors / Social networks: do we value them enough?” aroused great interest and filled the hotel hall. The panel was moderated Denis Prevolšek, regional director of Valamar Riviera, and together with Šumiga they participated Alexander Novicov from the IQD agency in London and Maja Lena Lopatny from HTP Korcula.  The last panel ended another edition of the famous Festival of Hotel Operations in Poreč, which gathered over 570 participants and thus once again confirmed the status of the leading regional conference of hoteliers.  Peter Palitz, CEO of QuiHotel in Budapest, presented the first “smart” hotel in Europe, which with the help of one application and nine employees runs a hotel with 40 rooms. “We communicate with guests before, during and after their stay. We have a virtual receptionist for every channel, Viber, WhatssApp, Messenger”Said Palitz, who noted that the younger generations prefer writing to face-to-face communication even though they are then more courageous in asking tricky questions. “The best proof that you are doing a good job is when a guest leaves a comment on social media with your name or when they contact you before their next stay. Personalization is the key to everything from interaction through communication channels”, she pointed out Sandra Grčić, head of the Valamar Experience Concierge program whose Concierge employees are available to guests at the info desk, but also in the breakfast room. “We have digital pilot projects that will help us respond more quickly to the needs of the guest, but it will all go through a personalized approach. ”, she concluded. The focus of the second day’s program was topics such as social networks, the quality of wi-fi in hotels, new trends in hotel households, and communication and emotional connection with guests and creative concepts in the food and beverage departments. HOW FESTIVAL: BY REDUCING PRICES AND DISCOUNTS, THE VALUE OF ITS PRODUCTS DECREASESlast_img read more

Adopt-A-Pet Dog of the Week

first_imgFacebook0Tweet0Pin0Submitted by Adopt-A-Pet of SheltonHello!  My name is Beau and I am loving my time at the Adopt-A-Pet. I am 8 years old, weight 68 pounds, and my time before was spent at the end of a chain. Here I have a nice roomy kennel with indoor and outdoor space instead. I get to run in the huge play yards without even a leash, and I even have a girlfriend! I finally know what it feels like to be free! When the nice person came to pick me up, I jumped right into the crate which made her very happy. Then we went for a car ride to come here. I liked the car ride and I really like the people who are taking such good care of me. They even take me for walks on the trails. I do have a leash on for walks and they say I walk very politely without pulling too much. I really want to have a new home where I am the only dog. I didn’t like other dogs coming around when I was tied up on a chain, but if I am properly introduced, I can make a friend. I impressed the people here at the kennel by responding when they asked me to do a sit and a down. I guess they can see that I really am a smart, sweet good boy. I hope I am the dog you have been waiting for. I know I have a lot to learn but I’m ready to work with you if you have time and love enough to teach me how to be an even better friend and companion.Adopt-A-Pet has many great dogs and always needs volunteers. To see all our current dogs, visit www.adoptapet-wa.org, Facebook at “Adopt-A-Pet of Shelton Washington” or at the shelter on Jensen Road in Shelton. For more information, email us at thedoghouse3091@hotmail.com or call 360-432-3091.last_img read more

Not worried about stats vs England, hoping for a better show in 2nd T20I: Mandhana

first_imgIndia women’s cricket team captain, Smriti Mandhana chose to see the positives in their 41-run defeat against England in the first T20I of a three-match series in Guwahati on Monday. On Mandhana’s captaincy debut, India succumbed to a 41-run defeat after an all-round performance from the visiting team.India have struggled against England in the T20I format, losing 12 matches out of 15 meetings but captain Mandhana said the hosts won’t be looking at numbers and that they are hoping for a better show in the remainder of the series.This was also India’s fourth straight defeat in T20Is this year after they were whitewashed in New Zealand in February.”Don’t think anyone has gone back and seen the stats. Every day we come out looking to win the match not thinking about what’s happened in the past. Definitely, in the next two matches also, we will come out with a mindset to win the match. But hopefully, we will come up with a better show,” Smriti Mandhana said on Monday.England posted 160 on the board after they were put into bat first by Mandhana. Stand-in wicketkeeper-batter,Tammy Beaumont top scored with a 57-ball 62 and stitched am 89-run opening stand with Danielle Wyatt (35) at the Barsapara Cricket Stadium. Captain Heather Knight provided the much-needed impetus towards the end overs, slamming a 20-ball 40, including five successive boundaries.India were jolted early as they lost captain Mandhana, debutant opener Harleen Deol and explosive batter, Jemimah Rodrigues cheaply inside the powerply overs. Veteran batter, Mithali Raj also failed, managing only seven runs against a disciplined England attack.advertisementMandhana happy with lower-middle order’s fightIndia showed some fight with Deepti Sharma (23-ball 22), Arundhati Reddy (19-ball 18) and Shika Panday (21-ball 23) getting starts but none of them were able to threaten the visiting team with their efforts.Nonetheless, the contributions from the lower-middle order comes as a big boost to the team, which was let down by the lack of it during their 3-0 defeat in New Zealand.Mandhana acknowledged the contribution of the lower-middle order but insisted their bowlers gave away 10-15 runs extra in the series opener.”We gave away 10-15 extra runs at the end. Didn’t have a great start with the bat as well. But really happy with the way Arundhati, Shikha and Deepti batted at the end. That’s a positive for us,” Mandhana said.She added: “Just discussed to play according to the merit of the ball in the chase. I don’t think complicating things will work for any batter.”Delighted to contribute to the win: KnightOn the other hand, England captain Knight said she was delighted to contribute to the team’s win. England have certainly gained momentum after their win in the third ODI of the recently-concluded three-match series, which they lost 2-1 to India.”Felt like we had a break in the last ODI where the girls showed great character to win the game. The ball was coming on nicely here. Tammy was going well at the other end. I was seeing the ball quite nicely. Delighted to contribute to the team win but the most important thing is the team performance. Smith was brilliant the way she started off, picking a couple of wickets,” Knight said.Also Read | Team India gear up for 2nd ODI vs Australia with gruelling practice session in NagpurAlso Read | India facing healthy headache, reserves going to be key at the World Cup: MSK PrasadAlso See:last_img read more