Home appliance industry has been the throes of transformation trap price war round reshuffle soon

Filed under: zjjonhvx — admin @ 9:15 am March 5, 2017

[Abstract] home appliance manufacturing industry is undergoing transformation and upgrading period, it will be a change and change is running slow a mighty wave crashing on a sandy shore, home appliance manufacturing industry brands will be out of danger.

Tencent technology fan Rong reported on April 30th

the Pearl River Delta has become the largest industrial clusters in China’s household electrical appliance manufacturing industry, with more than half of the annual household electrical appliances are produced here, exports, and thus to the world. But this should get Chinese largest home appliance manufacturing scale winning prosperous place, since the Spring Festival, Guangdong enterprise transformation occurred due to labor strikes seeking profit type:

April 15th, Guangdong, Zhongshan Galanz factory was hit by employees, hundreds of participants;

April 17th, GREE was withholding tens of millions of employees bonuses, suspected of illegal exploitation of employees, and branded as the "sweatshop" hat.

contrast, 2 months ago, the Pearl River Delta appeared in the labor shortage and lead to the phenomenon of enterprise recruitment pay. In an industry view, the root cause of factory workers smashed Galanz is its low price strategy has been to adhere, when the demographic dividend disappeared, bringing low-cost, low profits will not meet rising labor costs and eventually broke out.

in recent years, the Pearl River Delta after the reform and opening up the first advantage of the demographic dividend is disappearing, a large number of workers are flowing throughout the country.

has just resigned from the Pearl River Delta, an air-conditioned factory after 90 Zhang (a pseudonym) is preparing to go back to his hometown in Chongqing, Zhang’s family has been linked to an electronic company to work for him. If wages do not rise too much, back home to work the cost of living is low, but also a sense of belonging." Zhang told Tencent science and technology, as he returned to the hometown of many workers.

"labor costs in recent years have occupied the cost of enterprise sales 30%-40%, the company has only increased profits, rising labor costs in order to conform to the requirements, otherwise it will form a vicious spiral, and even death." The United States Department of an unnamed official said to the Tencent of science and technology, home appliance manufacturing industry is undergoing transformation and upgrading period, it will be a change and change is running slow a mighty wave crashing on a sandy shore, home appliance manufacturing industry brands will be out of danger.

household appliances policy and the loss of the demographic dividend burden

private enterprises in the PRD entrenched Galanz, started by microwave. In the industry has a price butcher, said Galanz, its microwave oven has 12 consecutive years in the Chinese market sales of the first. 1999, Galanz microwave ovens occupy more than 70% market share in the domestic market, Galanz has become the dominant microwave oven.

then, Galanz found that the niche products can not meet the future development of the enterprise, in 2000 from the beginning of the microwave oven extends to the air conditioner, refrigerator and washing machine, microwave oven and has been copied "high scale and low cost way.

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